Few would argue that, when it comes to business opportunities and sales, the toughest part is reaching potential customers. While there are a number of Internet marketing strategies available to business owners, many of them are exorbitantly expensive. For example, while Google pay-per-click ads are an effective means of driving traffic to your website, you may end up paying several dollars per click, and $100 to $200 per conversion. Most people - particularly sole proprietors - simply don't have that kind of money.
When you have a small prospecting budget, you often end up doing things the old-fashioned way. That means picking up the phone and calling people. But this method is problematic on a number of levels. First, there's the dreaded Do Not Call List. If you run afoul of that, you could get into hot water in no time at all. Second, there's the sheer time involved. If, for example, you purchased 10,000 leads, that's 10,000 phone numbers to call. If you call 50 numbers per day (a reasonable average), it will take you 200 workdays to get through your entire list. That's nine months of full-time, Monday through Friday work. While it's possible to make all those calls, you likely won't see any significant return the investment of your time and energy. Indeed, it's more likely that you'll get discouraged and give up.
The bottom line is that, for prospecting to succeed, you need what's called an economy of scale. In other words, you need the equivalent of a whole team of telemarketers working for you. For most small business owners, however, that kind of investment is totally out of the question. Thanks to technological advances, though, you can accomplish the same task with a minimum investment of time and money.
How is that possible? With the right web-based platform, you can actually complete 10,000 calls in 30 minutes - without ever making a single outbound call. Instead, you record your own message (usually around 30 seconds long), download your phone leads (either those you own or those you've purchased) into the system, and hit "send." The technology automatically calls everyone on your list and delivers your message. Then, your phone starts ringing with what are essentially pre-qualified leads. You've broadcast your message, and now those who are interested in your product or service are calling you. That's a 180-degree switch from the old way of prospecting.
Best of all, when you choose the right platform, your list of phone numbers is automatically scrubbed using the Do Not Call List. And because the process is automated, this type of prospecting is incredibly inexpensive - about a penny and a half for every connected call. That means your profits can skyrocket. For example, if you have 1,500 calls to make and two-thirds answered the phone, your cost would be around $15. If your product retails for $500, and you get a conversion rate of .006 percent, that's $3,000 in sales. That's an incredible return on investment. Heck, even if your conversion rate was half that, you'd still have $1,500 in sales on an investment of $15.
When you're looking for this kind of automated recruiting platform, make sure to find one that is a business tool with a business opportunity attached to it. When you do, you'll not only get the technological power of automated prospecting, but you'll have a wonderful addition to your product offerings.